Platform Comparisons
Head-to-head 2026 benchmark data to guide your ad budget allocation
Meta vs. TikTok 2026
Which platform delivers better ROAS for your brand?
Meta ROAS
3.5x
TikTok ROAS
4.2x
Meta CPM
$12.40
TikTok CPM
$9.50
TikTok leads with 20% higher ROAS in 2026
Google Search vs. LinkedIn B2B
The ultimate B2B advertising showdown for 2026
Google ROAS
2.8x
LinkedIn ROAS
2.1x
Google CTR
6.1%
LinkedIn CTR
0.6%
Google wins for B2B volume and CTR
When to choose Meta
- ›Retargeting warm audiences
- ›E-commerce with proven creatives
- ›Audiences 35+ who are less active on TikTok
- ›Complex audience segmentation needed
- ›Cross-platform reach (Facebook + Instagram)
When to choose TikTok
- ›Brand awareness for under-35 audiences
- ›Lower CPM / high-reach campaigns
- ›Products with strong visual/creative appeal
- ›Top-of-funnel acquisition at scale
- ›DTC brands with UGC-style creatives
Why Compare Platforms?
In 2026, CPM and ROAS gaps between platforms can be 2–4x. Understanding these differences helps you allocate budget efficiently, avoid overpaying for reach, and build a diversified strategy that leverages each platform's strengths. Our benchmark data is sourced from the 2026 Gupta Media Index and WordStream reports covering over $1B in analyzed ad spend.