ROI Calculator
Return on Investment — your net profit as a percentage of ad spend
Enter Your Numbers
Your ROI
—
net return on your investment
Formula
ROI = ((Revenue − Spend) ÷ Spend) × 100Typical ROI by Channel — 2026 Industry Averages
ROI vs. ROAS — Key Differences
| Aspect | ROI | ROAS |
|---|---|---|
| Measures | Net profit as % of cost | Revenue per $1 spent |
| Includes COGS | Yes | No |
| Break-even value | 0% | 1 ÷ profit margin |
| Best use case | True profitability | Channel efficiency |
| Example (25% margin, 4x ROAS) | 0% (break-even) | 4x |
2026 Benchmarks
Sources: 2026 Gupta Media Index, WordStream Benchmark Report.
What is a good ROI for marketing?
A 100% ROI means you broke even — you earned back your spend. A 200–400% ROI is the e-commerce average for paid digital. A 1,000% ROI (10:1) is excellent. Email consistently leads all channels at ~3,600% ROI.
Frequently Asked Questions
100% ROI means you broke even (earned back your spend). A 200–400% ROI is average for e-commerce digital advertising. A 1,000% ROI (10:1) is considered excellent for paid digital. Email marketing typically delivers 3,600% ROI, Google Search around 800%, Meta around 350%, and Display around 200%.
ROAS measures revenue per dollar spent on ads (e.g. 4x = $4 revenue/$1 spend). ROI measures net profit as a percentage of cost, accounting for the fact that revenue includes cost of goods. A 4x ROAS with 25% profit margins = 0% ROI (you broke even). ROI is the more complete profitability picture.
Brand campaigns are hard to measure via direct ROI because they affect awareness, not immediate conversions. Use branded search lift (increase in branded keyword searches), brand recall surveys, or multi-touch attribution models that assign partial credit to brand touchpoints. Direct ROI measurement understates brand campaign value.
Google Search Ads typically deliver 2:1 to 8:1 ROI depending on industry and competition. Legal and finance sectors often see lower ROI due to high CPCs ($50–$200/click) but high deal values. E-commerce Google Shopping campaigns frequently deliver 4:1–10:1 ROI when well-optimized.