CPC Calculator
Cost Per Click — how much you pay for each click on your ad
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Your CPC
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per click
Formula
CPC = Spend ÷ ClicksHow CPC Works — The Click Funnel
2026 Benchmarks
Sources: 2026 Gupta Media Index, WordStream Benchmark Report.
What is a good CPC in 2026?
Google Search averages $2–$6 per click (up ~13% YoY). Meta is $0.50–$2 for traffic campaigns. A good CPC is one that keeps your Cost Per Acquisition (CPA) profitable given your conversion rate and average order value.
Frequently Asked Questions
A good CPC depends on the platform and industry. Google Search averages $2–$6 (up ~13% YoY). Meta averages $0.50–$2.00. TikTok is $0.50–$1.50. LinkedIn is highest at $5–$15 for B2B. A "good" CPC means your cost per click is at or below the platform average for your industry.
High CPC is usually caused by: (1) narrow audience targeting creating bidding competition, (2) low Quality Score on Google Ads reducing your ad rank, (3) high-competition keywords (legal, finance, insurance can exceed $50/click), (4) poor CTR — low click-through rates force the algorithm to charge more per click.
To lower CPC: improve your ad relevance and Quality Score, use long-tail keywords with lower competition, broaden targeting to reduce auction pressure, use negative keywords to exclude irrelevant traffic, and test different bidding strategies like Target CPA or Maximize Conversions.
CPC (Cost Per Click) charges you only when someone clicks your ad — ideal for performance campaigns. CPM (Cost Per Mille) charges per 1,000 impressions regardless of clicks — better for brand awareness campaigns where reach is the primary goal.