Ad Performance and Metrics

Compare your ad performance against 2026 industry benchmarks

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Key Ad Metrics Explained

Understand the five metrics every marketer should know — then calculate your own

2026 Benchmark Highlights

Meta (Facebook)

CPM

$8–$14

Google Search

CPC

$2–$6

LinkedIn

CPM

$30–$60

TikTok

CPM

$6–$12

E-commerce avg.

ROAS

2.87x

Google Search

CTR

6.66%